Guides
Straight answers for builders who want the bigger jobs
Written by the people who do this for a living, from what we see in Search Console and Google Business Profiles every week. No prices, no jargon, no filler.

How builders get work from Google in 2026
Where a builder's enquiries come from online: the map of 3 firms, the job searches, the platforms, and the recommendation that ends in a search.
8 min read

Google Business Profile for builders: the service-area set-up that ranks
A builder's Google Business Profile checklist in order: service-area set-up, address hidden, categories, services with prices, job photos, reviews. 6 steps.
7 min read

Why your builder website gets no enquiries, and what fixes it
8 reasons a builder's website is live but silent: no photos, one page for everything, no towns, slow on a phone, no proof, a dead form. And the fix for each.
7 min read

Checkatrade, MyBuilder or your own website: what each sends a builder, and the order to use them
What Checkatrade and MyBuilder cost a builder, what they send, why shared leads go to the cheapest of 3 quotes, and how to use them without depending on them.
8 min read

How much should a builder spend on a website and SEO? The maths, without the sales pitch
How to decide what a builder should spend on a website and monthly SEO: job value, close rate, the jobs you want, and the 1 thing a one-off build cannot do.
7 min read

Getting reviews as a builder: the handover routine that works, and what the law forbids
The routine that turns finished jobs into Google reviews: when to ask, the words, the card and the text, replies, and the 2 rules on incentives and gating.
6 min read

Garage conversion: 6,600 searches a month, the planning and building-regs questions behind them, and the page a builder writes once
Garage conversion: 6,600 searches a month, its cost 2,900. The planning and building-regs answers a builder may give, and the page that books the survey.
8 min read

Loft conversion cost: 4,400 searches a month, the price page without a quote form, and what the 2023 Building Regulations change puts on your quote
Loft conversion cost: 4,400 searches a month. The price page with four ranges, the two approvals, and the duty-holder roles a quote has named since 2023.
8 min read

Resin driveway cost: 5,400 searches a month, the planning rule that catches front gardens, and the page a driveway company needs
Resin driveway cost is searched 5,400 times a month. The price-per-square-metre page, the 2008 front-garden planning rule most pages get wrong.
7 min read

The photographs that win extension jobs: the before, during and after routine, and the one picture that loses them
Extension builders near me: 880 searches a month, and the shortlist is made on photographs. The before, during and after routine, and the picture to avoid.
7 min read
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