Two trade businesses, the numbers, and the parts that have not worked yet

Case 1: a tuning business with an existing site, one week

A slow, duplicated site, fixed in place

An established trade business whose site had been built elsewhere. Six area pages were 72% identical to each other, the homepage took eleven seconds to become usable on a phone, and a hero image the size of a film loaded on every visit. No rebuild: we rewrote what needed rewriting and fixed the rest.

Measured on the live site after deployment with Google's PageSpeed Insights and our own duplication test. Ranking effects take months; the speed and duplication fixes are immediate and verifiable.

Read the full case: what was rebuilt, what it cost the owner, and what a builder can take from it.

• A skip hire start-up in Chester and Flintshire: the decisions before launch and the first month (client account, not named)
• An extension builder with eighty kitchen photographs and no shortlist page (worked example)
• A groundworks contractor whose site spoke to homeowners, and the two buyers it should have (worked example)
• A loft conversion company with one “from” price, and the four ranges that replace it (worked example)

Case 2: a specialist garage with no website, months 1 and 2

New site in July, third in the map pack by week five

A one-person specialist with a Google profile, one review and a Facebook page. We built the site, rebuilt the profile properly, then ran the monthly work: titles, indexing, one new area page, guides, the review routine. Figures are Google's, 30 days against the 30 before, pulled at the end of August 2026.

Caveats: percentages from a standing start flatter; 7 to 42 clicks is real but small. The competitive search sits at position 11 with no clicks yet. The map-pack leader has 235 reviews to this business's 11; reviews, not the website, are now the limit.