Worked example
Worked example: an extension builder with eighty finished-kitchen photographs and no shortlist page
A worked example, labelled as one: no extension builder client is published here yet. The builder is a composite of the extension sites we audited for the extensions page on this site; the plan is what we would do; the reference figures are from real accounts elsewhere and marked where they appear.
The starting point: a three-man firm that does four or five extensions a year, all from recommendation, a website with a gallery of eighty finished kitchens and no page about extensions, a contact form that asks for a message, and a Google profile with nine reviews none of which mentions an extension.
By Daniel Stoychev, Webso Digital · 6 October 2026
880
searches a month for extension builders near me, Planner
80
finished-kitchen photographs on the site
0
pages about extensions
4
complete before, during and after sets the page needs
The plan
One page, four sets, a range and a survey form
- 1
The extensions page is written
The heading with the job and the area; the first screen says the types the firm builds (single-storey rear, side return, wrap-around), gives a range per square metre for each with what moves it, and says that planning and building regulations are handled.
- 2
The photograph routine starts on the next job
Before, during and after from the same three positions, five minutes a visit, the builder in the finished room. The first complete set replaces twenty kitchen photographs; the fourth set makes the page.
- 3
The projects page takes the sets, with facts
Town, month, what was done in a sentence, how long it took. Not adjectives. The sets are filterable by type once there are enough.
- 4
The form asks for a survey, not a message
Postcode, the type of house, a photograph of the rear from the garden, and what the room is for. That is a survey booked and a quote half done.
- 5
The reviews are asked for with the town in them
At the photograph session on completion, with the request to say the town and the job. \u201cRear extension in Upton, on time\u201d is the sentence the next searcher reads under the pictures.
- 6
The profile gets the afters
One finished extension a month on the Google profile, because the map search ends there and the photographs are what gets looked at.
What the reference accounts say about the scale
A page per job is read; reviews that name the job are read twice
On a Cheshire garage we run, rebuilt as a page per service in July, the head search went from 21.8 to 4.7 in ten weeks and the profile from one review to twenty-one by asking at the handover with the job named. The account is a garage, published and named on our garage site; it is quoted here for the mechanism, not the trade. On a trade site we rebuilt in Flintshire, a gallery-and-list site became a page-per-job site and 51 of 52 pages were indexed within five weeks.
What we would expect, labelled as expectation: the extensions page showing for the town and type searches within weeks on an established site; the shortlist searches moving as the sets build, over three to six months, because that is how long four extensions take to photograph; and the measure that matters, enquiries that mention a project they saw, countable from the first set.
Your site, the same way
The free audit runs these measurements before we quote
Search Console, the coverage sweep and a page-by-page crawl are free to repeat on any builder's site. We run them before quoting, and you get the numbers whether or not you hire us.
How to read this page
- The builder is a composite; no firm is named, described or implied.
- The plan is the one we would run, in the order we would run it.
- Every reference figure is from a real account elsewhere and is marked where it appears. It is the scale we plan against, not a promise.
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