Projects
There is no builder in this portfolio yet. What is here is two trade businesses we have measured results for, the sites we build and run ourselves, and worked examples of the project pages a builder's site gets. Each group is labelled, because a portfolio that mixes real work with mock-ups and lets you guess which is which is an advert, and a builder can tell the difference between a finished job and a drawing.
Group A: client work, anonymised
Neither is a builder. Both are trades whose customers look them up on a phone before they ring, and the method is the one a builder gets. We do not name clients in case studies; the figures are Google's own or measured with free tools you can run yourself.
Existing site, rebuilt where it failed
An established firm with a site built elsewhere: fine on a laptop, slow on a phone, and a page per area with nothing on it but the town's name. The photos were converted, the area pages rewritten into real pages for five places, and the openings rewritten to state the facts first. No new site, no new photography.
65 → 96
Google mobile speed score
11.0s → 2.4s
largest paint on a phone
No site, new site, first two months
A one-person specialist with a Google profile, one review and a Facebook page. The site went live in July 2026, the profile was rebuilt, and the monthly work followed: titles, indexing, one area page, guides, the review routine. The figures are 30 days against the 30 before, pulled at the end of August 2026.
7 → 42
clicks from Google
#3
map pack by week five, from not listed
Group B: our own sites
Every one of these is live, built on the stack a builder's site gets, and open to inspection. Put any of them through PageSpeed Insights or the free tool on our home page and you will see what we mean by fast. They prove we build what we sell. They do not prove rankings or traffic, and we claim neither here.
A single-trade SEO site: one page per service, a pricing page with the numbers on it, guides written for the trade.
The same structure for garages and MOT centres, with a sub-niche page and a real case study.
This site. Everything we say a builder's site should do, it does, and you can score it yourself in the free tool at the top of the home page.
A regulated sector: fee pages, practice-area pages, the compliance guide.
A city SEO site with a real local presence behind it, written from the town rather than about it.
A second city site, with different copy for a different city.
A third, built the same way, which is the point: none of the three could be swapped for another.
A general SEO site with a questions section, cost pages and comparison guides.
A flat-fee Google Ads site.
A sector site for hotels: direct bookings against commission.
Bilingual websites for Wales.
The parent studio, Wrexham and Chester.
Group C: worked examples, not real projects
These three are worked examples. They describe the shape of a project page and the order it is written in, using jobs of the kind builders bring us. They are not jobs we have photographed and they carry no client's name. When your first project page is written it replaces the example for that trade.
Worked example 1
The page opens with the brief in the client's terms: a kitchen-diner for a family of five on a 1930s semi. Then the awkward part, because every job has one: here it is the drain run under the new floor and the neighbour's boundary, which is where the Party Wall Act paragraph lives. Then the timeline in weeks from the first dig to the handover, including the fortnight the family cooked in the front room. Six to ten photographs: the garden before, the footings, the steel going in, the roof on, the finished room from the same spot as the first photo. The caption on each carries the town and the month. It closes with the client's Google review, quoted with its date, and a link to the quote form.
Worked example 2
The brief: a bedroom and shower room for a teenager, on a terrace with 2.3 metres at the ridge. The awkward part is the staircase, which is the part almost no loft firm's site mentions, so the page shows where it landed and what the box room lost. The timeline covers the scaffold going up, the roof opening, the dormer framed and felted in a week, the plasterers, and the building control sign-off. The photographs are the dormer from the garden before and after, and the room from the top of the new stairs with the light coming in. The review is quoted with its date. The page links to the loft page for the head-height and planning answers so they are written once.
Worked example 3
A short page, because the job is short. The brief: two cars off the road on a corner plot. The awkward part: the council's dropped-kerb approval and the front-garden drainage rule, which the page explains in two sentences so the next customer does not have to ring to ask. The timeline is days, not weeks: the old tarmac up, the sub-base compacted, the edging set, the blocks laid and vibrated, the drainage channel at the threshold. Photographs from the pavement before and after, and one from above if a drone was on site. The price logic is stated as a range per square metre with what moved it. The review closes it.
Why there are no builder logos here yet
This service is new. The method is not: the two trade clients above got it, and the sites we run ourselves are built with it. A row of logos from firms we did not work for, or a testimonial without a name and a date, would fill the space and cost us the one thing a builder checks for, which is whether we are telling the truth. The first builder gets their numbers on this page, with the caveats attached, after they have read the draft.
What goes on this page when it is real
Send your site, or say you have none, and your town. You get the audit, a fixed price from the pricing page, and, if you go ahead, your project here with the numbers and the caveats.