Service
Website design for builders: the site a homeowner checks before they ring
A builder's website has one job: confirm, in the time it takes to scroll on a phone, that you do this kind of work, that you do it near them, and that real people say you did it well. We build sites that do exactly that, with a page for each kind of job, your own photos, the towns you cover, and a quote path on every page. Live in about four weeks, from £599.
The pages
What a builder's site contains, and what each page is for
Six kinds of page. Every one has a job for the homeowner and a job for Google, and a site that skips one of them leaks enquiries at that point.
| Page | What is on it | What it does |
|---|---|---|
| Home | Who you are, what you build, where, and the photo that proves it. One clear ask: get a quote. | Confirms the recommendation in five seconds |
| A page per kind of job | Extensions, lofts, renovations, garage conversions, groundworks: what is involved, what moves the price, how long, with photos of yours. | Ranks for 'extension builders <town>' |
| Projects | Before, during, after. Three paragraphs in your words per job. The page a homeowner forwards to their partner. | Turns a visit into a phone call |
| Areas | The towns you actually work in, written as you know them, not a list of every place within thirty miles. | Ranks for the town without a doorway page |
| About | The people, the vans, the years, the memberships. A photo of the team on a site, not a stock handshake. | Answers 'are they real' |
| Quote | Name, phone, town, the job, a photo upload. Reaches your inbox and your phone within seconds. | Where the money comes from |
Photos
The photograph is the page; the words are the caption
A homeowner deciding between two builders looks at the pictures first and reads second. One honest before-and-after of a rear extension, taken from the same spot with a phone, outsells any paragraph. We brief you on what to shoot, we sort and caption, and we never fill a gap with a stock image of someone else's site.
- A one-page photo brief for the next job: before, during, after, same spot, landscape
- Three photos per job page, six to ten per project
- Captions that say the job, the town and the month, which is what Google reads
- Sized for a phone: under 150 KB each, sharp, loading in under two seconds
How we build
Our own stack, no page builder, nothing to renew
The site is built the way we build our own: static pages, self-hosted fonts, images served in modern formats, structured data on every page, no plugins to update and no template licence to pay each year. It is why the speed numbers below are ordinary for us and rare for builder sites.
< 2s
load on a phone, 4G
95+
PageSpeed mobile, every site we ship
0
plugins, page builders, licences
100%
yours: domain, site, content
Built for the phone first
Tap-to-call in the header, a form that works with one thumb, photos that load before the homeowner scrolls.
Written for the job searches
Each job page targets the searches for that job in your towns, with the question answered in the first paragraph.
Structured data and Search Console
Organisation, service and project markup, a sitemap, and Search Console set up so we can see what Google does with it.
Forms that reach you on site
Enquiry to your inbox and a text to your phone, with the town and the job in the first line.
Hosting and care
Hosting, SSL, security, backups, bug fixes and changes to text and photos. A year of it is included with the Builder site and above, and it is £159 a year on its own. You can leave with the site at any time.
Nothing rented
No page builder, no theme, no subscription. If we vanished tomorrow the site would keep running on any host.
After launch
A site earns for years if someone keeps feeding it
Launch gets you found for your own name and, with the profile matched, for your town. The job searches, “extension builders” and “loft conversion” with a town on the end, are won over months by adding a project a month, asking for a review at every handover, and being mentioned where Google looks. That is the SEO retainer, from £399 a month, and the first month of it is free with every website package.
The cluster
The trades we build for
Same builder site, different front door. The full site is described on website design for builders, and what we have built so far is on projects.
Extension builders
Rear, double-storey, side return, wraparound.
Loft conversion companies
Rooflight, dormer, hip-to-gable, mansard.
Groundworks contractors
Foundations, drainage, plant, the two-minute check.
Renovation companies
Whole-house, period property, landlord refurbs.
Driveway and patio firms
Block paving, resin, tarmac, patios, the planning rule.
Related
Around the site
SEO for builders
The monthly work that turns pages into jobs.
Local SEO and the map pack
The profile that sends the town's work.
Websites for extension builders
The specialist version, planning and all.
Projects
Client work, our own sites, worked examples, labelled.
Results
Speed and enquiry numbers from real sites.
Questions builders ask us
How much does a builder website cost?
From £599 for a site with a page per kind of job, projects, about and a quote form; £1,200 for the full builder site of around fourteen to eighteen pages with hosting and a year of care; £1,600 with the full SEO package built in. The first month of SEO is free with every package, and hosting and care is £159 a year on its own. Prices are on the pricing page and do not change from customer to customer.
Do I need to write anything?
No. We talk for forty minutes about the jobs you want, the ones you turn down, the towns and the awkward parts. We write, you correct. The words are yours; the spelling is ours.
What about photos? Mine are on my phone.
That is where they should be. We send a one-page brief for the next job (before, during, after, from the same spot), you send what you have, we sort, resize and caption. Stock photos are the reason most builder sites feel like a template, and we do not use them where a real one exists.
Can I keep my domain and email?
Yes. Nothing about your email changes; the domain points at the new site and you stay the owner of both. We never move a domain to our own account.
Will it work on a phone?
It is built for one first. Most homeowners look you up on a phone in the evening, and most builders check their own site from a driveway. The number is one tap, the form works with one thumb, the photos load in under two seconds on 4G.
What if I already have a site?
Send the address. If it can be fixed, we say so and quote for the fix; sometimes the profile is the problem and the site is fine. If it is a page-builder template with stock photos, we say that too.
I have no photos of finished jobs. Can we still build it?
We can build it, and it will be a weaker site until the photos exist, so we say that rather than fill the gaps with stock. The brief goes out on day one: the next three jobs, before and after from the same spot, in daylight, from the pavement. Most builders have more on their phone than they think, and old customers will usually let you photograph a finished extension from the garden.
I do not want to be found by tyre-kickers. Will the site bring the wrong enquiries?
The site filters as much as it attracts. A page that shows the logic of the price, the towns you actually work in and the jobs you refuse sends the small-job and the far-away enquiry elsewhere before they ring. The quote form asks for the job, the town and a photo, so you can see which ones to ring back first.
Do you need my Google login?
We need access, not ownership. You add us as a manager on the Google Business Profile and a user on Search Console, both from your own account, and you can remove us in a minute. We never take the domain, the profile or the site into an account of ours.
Who owns the site at the end?
You do, from the day it goes live. The domain is in your name, the site is yours to take elsewhere, and the words and photographs are yours. Hosting and care is a yearly product, not a lock. A site you cannot take with you is a subscription whatever it is called, and we do not sell those.
Find out what your site is costing you
Send the address, or say you have none. You get a plain-English review of what a homeowner sees, what Google sees, and a quote for the fix or the build.