Pricing
The price is on the page, and it is the same for every builder
Websites from £599 to £1,600 as a one-off, monthly SEO from £399 a month with a 3-month minimum, hosting and care at £159 a year, and the Google Business Profile build at £200. Three ways to buy a website, three ways to buy the monthly work, and two things you can buy on their own. No quote theatre: the numbers below are the numbers, the audit tells you which one fits, and you can work out whether it pays with your own figures further down.
Websites
Built once, owned by you
Every package is built on our own stack and loads in under two seconds on a phone. The difference is how many pages, whether hosting and care are inside, and whether the full SEO package is built in from day one. The first month of SEO is free with all three.
Package 1
Starter
The smallest site we build, and a real one: home, a page for each kind of job, projects, about, and a quote form that reaches your phone
£599 one-off
- Home, four to six job pages, projects, about, quote
- Photos of your work, sized and captioned; no stock
- Quote form to your inbox and your phone
- Google Business Profile linked and matched to the site
- First month of the SEO retainer free, then the tier price if you carry on
- Hosting and care bought separately, £159 a year
Most builders
Builder site
The standard: around fourteen to eighteen pages, a page for every job you do, projects, the areas you work, the people, and the quote path everywhere. It grows past that if you take the monthly SEO
£1,200 one-off
- Home, every job page, projects, areas you work, about, quote, the first guides
- Written with you: your jobs, your towns, your way of working
- Before-and-after project pages with real photos
- Structured data, sitemap, Search Console set up
- Hosting, SSL, security and a year of care included
- First month of the SEO retainer free, then the tier price if you carry on
Package 3
Builder site + growth
The Builder site with the full SEO package built in from day one, for a firm that wants the site earning from the first month. No page count, because the guides and the monthly pages keep adding to it
£1,600 one-off
- Everything in Builder site
- The full SEO package from day one: profile rebuilt, review routine, citations, guides written, the first monthly page
- First month of the full package included, then the Growth tier price if you carry on
- Hosting, SSL, security and a year of care included
- Handover report at the end of month one
No package is a one-page site. Hosting and care is included for the first year with Builder site and Builder site + growth, and £159 a year with Starter. The first month of the SEO retainer is free with every package; after it, the tier prices below apply.
Monthly SEO
The work that earns the extension searches
Three tiers, three-month minimum, then monthly. Every tier includes the profile work, the review routine, the technical care, the AI-readiness work and a monthly report written by the person who did the work. The difference is how many towns and how much new content each month. The first month is free with any website package.
Tier 1
Local
One builder, one home town, one Google Business Profile
£399 /mo
- Google Business Profile built and maintained
- Review routine at the end of every job
- Job and area pages that answer real searches
- Monthly Search Console report in plain English
Most builders
Growth
A firm working across several towns, or one town with big-name competition
£599 /mo
- Everything in Local
- One new page or project write-up every month
- Citations and local mentions built each month
- Quarterly technical and speed pass
Tier 3
Multi-location
Two or more bases, or a firm with a separate commercial or groundworks arm
£799 /mo
- Everything in Growth
- Separate profiles and pages per base
- Two pieces of content a month
- Google Ads set-up and management on request
Line by line
| Each month | Tier 1 Local £399 /mo One builder, one home town, one Google Business Profile | Most builders Growth £599 /mo A firm working across several towns, or one town with big-name competition | Tier 3 Multi-location £799 /mo Two or more bases, or a firm with a separate commercial or groundworks arm |
|---|---|---|---|
| Google Business Profile built, maintained, services with from-prices | |||
| Review routine at every handover and replies to every review | |||
| Job and area pages that answer real searches | |||
| Technical care: speed, indexing, titles, schema, forms | |||
| AI-readiness: answer-first pages, schema, llms.txt, monthly prompt check | |||
| Monthly Search Console report in plain English | |||
| A new page, project or guide every month | – | ||
| Citations and local mentions built each month | – | ||
| Quarterly technical and speed pass | – | ||
| Separate profiles and pages per base | – | – | |
| Two pieces of content a month | – | – | |
| Google Ads set-up and management on request | – | – | |
| Start with a free audit | Start with a free audit | Start with a free audit |
Prices exclude VAT. Google Ads spend is paid to Google directly and is never included or marked up. 3-month minimum, then monthly, one month's notice.
On their own, no retainer
Two things you can buy without a package
The Google profile done properly, once, for a builder who only needs the map fixed; and a year of hosting and care for a site we built or one you already have on our stack.
Paid once
Google Business Profile build
The profile done properly, once, for a builder who is not ready for a monthly retainer or who only needs the map fixed.
£200 one-off, within 5 working days
- Claimed, verified or created the right way as a service-area business, with video verification handled if Google asks
- Primary category set for what you want more of (general contractor, or the specialism), every true additional category added
- Google's predefined services ticked and your own added: extensions, lofts, renovations, groundworks, with from-prices where you use them
- Description, hours, and a service area matching the towns you actually take jobs in
- Photo brief for the next job, then uploads and captions; before-and-after pairs where you have them
- Questions and answers seeded from what customers ask on the first visit
- Review link, a card for the end-of-job handover, and the line to use; replies to existing reviews
- Website link tagged so Search Console and Analytics show what the profile sends
- Competitors with keyword-stuffed profile names reported
- A one-page handover: what to post, how often, what never to touch
Start the Local tier within 60 days and the £200 comes off your first month.
Per year
Hosting and care
Twelve months of everything a site needs to stay up, safe and current, so you never think about it.
£159 a year
- Twelve months of hosting on our own servers
- SSL certificate, security updates and monitoring
- Daily backups
- Bug fixes
- Changes to text and images when something changes
Included for the first year with Builder site and Builder site + growth. For Starter sites, and for every site from year two.
Does it pay?
One extension a quarter pays for a year of it. Check with your own numbers.
Put in what a job is worth to you once materials and labour are paid, how many enquiries become jobs, and how many extra jobs a month you want. The page shows what the retainer has to produce and where break-even sits. Nothing here is a projection; it is arithmetic on your figures.
- Enquiries that needs each month
- 15
- Work those jobs are worth
- £2,700
- Against Local at £399 a month
- 6.8x
- Enquiries a month to break even
- 3
Your figures, your maths. It does not predict what Google will send; the audit does that for your town. It shows what the retainer has to produce to be worth it, which is the question to hold us to.
Left out on purpose
What no package contains
The parts of a cheap web-and-SEO deal that look like value on a proposal and cost the builder later. Check any other quote for them.
- A template licence or page builder. Nothing to renew, nothing that breaks on update, nothing that slows the site.
- A contract beyond three months on the retainer. Month four is monthly; leave with a month's notice and keep everything.
- A ranking guarantee. Google is not ours to promise. The work is listed and the numbers are shown every month.
- Stock photos where a real one exists. The brief gets you real ones; the site waits for them rather than filling the gap.
- A page for every town on a template. Google's scaled-content policy filters them and the real pages sink with them.
- Bought links, bought reviews, review gating. Policy breaches, and incentivised reviews are an offence under UK consumer law.
What moves the price
Pages and towns, not the size of your firm
How many kinds of job you want pages for. Four job pages is the standard site. A firm doing extensions, lofts, renovations, garage conversions, groundworks and commercial fit-outs needs more, and it costs more because someone writes each one properly.
How many towns you genuinely serve. One town is Local. Several is Growth. Two bases is Multi-location. The number of towns is the number of towns you take jobs in, not the number you would like to.
Competition changes the timeline, not the price. A city with a national firm on page one takes longer. We say so in the audit rather than charging more and promising the same.
How to judge it
The month-six conversation
By month three, impressions in Search Console rising for the job searches in your towns. By month six, enquiries you can trace to the site and the profile, or a plain conversation about why not. By month twelve, the retainer paying for itself several times over. We would rather have the month-six conversation than keep invoicing. The numbers are on the results page.
Your town, protected
One builder per town on the retainer. That builder can be you.
While you are on a tier, we do not take a second builder in your town. We cannot honestly push two firms for the same extension searches in the same place, so we do not try. The protection is part of the price, not an extra.
What the tier protects. Local protects your home town, the one on your Google Business Profile. Growth protects the towns we build pages for as well. Multi-location protects each base. Builders are service-area businesses, so the audit reply sets out your town and the service area around it in writing, and that is the boundary we hold to.
What does not take the town. A website build on its own. The site is yours to keep whatever you do next, but the town is held by the monthly work, because that is the work that would clash. Start the retainer and the town is yours from that day.
If your town is taken
We tell you straight away, in the reply to the quote form, before you have spent anything. We do not take you on quietly as the second builder and hope neither of you notices.
What we can do instead: note your details, with your permission, so that if the first builder leaves the retainer we let you know before we tell anyone else. What we will not do is publish the list of taken towns, because the list would name clients.
Where the town is taken but you have a second base, or your real work is a neighbouring town, the audit reply says so and quotes for that instead. Nobody is asked to buy a page set for a town that is already spoken for.
Questions builders ask us
Is my town still available?
Probably, and the reply to the quote form confirms it. We work with one builder per town on the retainer, so the first to start keeps it.
Why is the website a one-off and the SEO monthly?
Because they are different work. A site is built once and owned by you. Ranking for extension searches in your towns is done every month: a page, a project, reviews, mentions, the numbers read. You can buy either without the other. Every website package comes with the first month of SEO free, and the third package has the full SEO package built in from day one.
What does hosting and care include?
Twelve months of hosting on our servers, the SSL certificate, security updates, daily backups, bug fixes, and changes to text and photos when something changes. It is included for the first year with the Builder site and Builder site + growth, and £159 a year with the Starter site or from year two. You own the site and can move it elsewhere at any time.
What happens after the free month of SEO?
You decide. Carry on at the tier price (Local from £399 a month, three-month minimum from then), or stop and keep the site, the profile and everything done in the month. The free month is the real work, not a taster: the profile, the review routine and the first page.
Can I pay monthly for the website?
Half at the start and half at launch is the standard. Spreading it over the first year alongside a retainer is possible; say so on the quote form.
Do prices include VAT?
Prices exclude VAT; the VAT position is confirmed on the quote.
What if I only want the Google profile fixed?
That is the £200 one-off below: done in 5 working days, no retainer, and credited against the first month if you start Local within 60 days.
What is not included?
Photography (we brief you, you shoot), the domain if you do not own one yet (a few pounds a year, in your name), Google Ads click spend (paid to Google directly, never marked up), and copywriting for things we cannot verify, such as awards you cannot show us.
Can I reserve my town before I start?
No. The town belongs to the builder who starts the retainer, and the reply to the quote form tells you whether it is free on the day you ask. We do not hold towns on a promise, because that would let one firm block a town for nothing while another firm that wanted to start could not.
What counts as my town when I take jobs thirty miles away?
Your home town is the one on your Google Business Profile, and that is what Local protects. Growth protects the towns we build pages for as well; Multi-location protects each base. The audit reply puts the boundary in writing before you pay anything, so there is no argument later about whether a village six miles out was yours.
What if a bigger firm offers you more to take my town?
The price is the same for everyone, so there is nothing to offer more of. The town went to the builder who started first and it stays theirs while they are on the retainer. We do not run an auction and we do not sell a second builder a diluted version of the same work.
Find out whether your town is free, then decide
Put your town on the quote form. Within one working day you get a written answer on the town, a plain-English review of what you have, the package that fits, and a fixed price. No pressure, no long contract.