Service
SEO for builders: be the firm that comes up for the job, in the town, with the photos
Search engine optimisation for a builder is not a mystery. Someone in your town types the job and the place. Google shows three firms on a map and a list of pages. The firms that appear have a profile set up for that job, a page about that job with real photos, reviews that mention it, and mentions elsewhere that say the firm is real. We do those four things every month, in that order, and show you the numbers. From £399 a month, prices on the site.
The searches
Five searches that bring a builder work, and what wins each
They are won by different things. A homepage that says “all aspects of building work undertaken” wins none of them.
- 'Extension builders <town>'
- A job page about extensions with the town in it, photos of one you built there, and the profile listing extensions as a service.
- 'Loft conversion <town>'
- Same again for lofts: the types you do, the regs you handle, a project or two, a price logic paragraph.
- 'Builders near me'
- The map pack. Decided by the profile: category, service area, reviews, photos. The website backs it up; it does not win it alone.
- 'How much does an extension cost UK'
- A guide, not a sales page. It brings people a year before they build and gets you named when they ask an AI the same question.
- '<Your name> builders'
- Your own name, after a recommendation. Won in weeks once the site and the profile agree on who you are.
Each month
The cycle, in the order it pays
Profile first because it moves fastest. Pages second because they take a season. Reviews and mentions throughout, because they decide the map once you are in it. Measurement every month, because a report you cannot check is a story.
1
Profile
Categories for the jobs you want, service area matching the towns you take, photos from real sites, hours, the description, questions answered. Kept right as Google changes the list.
2
Pages
One a month: a job page, an area you genuinely work, or a project write-up. Written after a ten-minute call, checked by you, with your photos.
3
Reviews and mentions
The handover routine that produces a review at the end of every job; FMB, TrustMark and the directories that matter, with your name, address and phone identical everywhere.
4
Numbers
Search Console read by a person. Which pages are shown and not clicked, which searches are close, what we changed and what we refused to. Two pages, plain English.
Fit
Builders this is built for
- The firm booked solid on small jobs. The pages let you choose: more extensions and lofts, fewer fence panels and shed bases.
- The specialist who travels. Loft firms, timber-frame builders, groundworks contractors. The map matters less, the job pages and the mentions matter more, and the towns are chosen one by one.
- The builder in a town with a national firm on page one. A longer road, described as such in the audit. Independents win it on projects, reviews and specificity.
- Two bases, or a commercial arm. Each gets its own profile and pages, because Google treats them as separate businesses.
Lines we do not cross
Because they cost builders the map
- A page for every town within thirty miles on a template. Google's scaled-content policy filters them and the real pages sink with them.
- Keywords in the business name on the Google profile. Suspension, then weeks of reinstatement.
- Bought reviews, staff reviews, or reviews only asked for after a good job. Policy breaches, and incentivised reviews are an offence under UK consumer law.
- Guarantees of page one. We guarantee the work listed and the numbers shown.
- Rewriting a page that already brings enquiries because a checklist said so.
What the tiers contain is on the pricing page.
Questions builders ask us
What do I get each month?
Profile upkeep and review replies; a new job page, area page or project write-up most months; mentions on the registers and directories that matter for builders; a technical check for speed and indexing; and a two-page report from Search Console written by the person who did the work, including what we chose not to change.
How long before it brings jobs?
The profile moves in weeks. A new job page takes three to six months to settle, longer in a city with national firms on page one. Extensions and lofts are the competitive searches; garage conversions, garden rooms and structural work often have room. The audit says which for your towns.
Is it worth it if I am fully booked?
Being booked on small jobs is why most builders come to us. The pages let you choose the work: more extensions, fewer fence panels. And a builder who is booked for six months can afford to be picky, which is when the site earns most.
Do I have to sign a long contract?
Three months minimum, then monthly. If it is not working by month six we say so before you do.
What if I stop?
You keep the site, the profile, the pages and the reviews. Nothing is held. The monthly additions stop and the growth slows.
Can you guarantee I will rank for builders in my town?
No, and be careful with anyone who does. We can guarantee the work, listed each month, and the numbers, shown from Search Console. The town search depends on who is already there. The audit tells you whether it is winnable this year or a two-year job, and what is winnable sooner.
I get all my work from word of mouth. What does SEO add?
It makes the word of mouth land. The neighbour gives your name, the homeowner searches it, and what they find decides whether they ring. Then it adds the second door: the homeowner who searches the job and the town without a recommendation. Word of mouth is where most builders start; the pages and the profile are how they choose the jobs after that.
Do you need my Google login?
Access, not the password. You add us as a manager on the profile and a user on Search Console from your own account, and you can remove either in a minute. Everything stays in your name.
Is one town enough, or do I need pages for every town I work in?
Pages for the towns you take jobs in and can prove it, with real projects there. A page for every town within thirty miles is the doorway pattern that gets a site filtered. Two or three well-evidenced area pages beat twenty templated ones, and the audit says which towns are worth a page.
How do I know the work was done?
The report lists it: the pages added with their addresses, the profile changes, the mentions built, the reviews received, and the numbers from Search Console, which you have your own login to. Nothing is described as 'ongoing optimisation'. If a month was quiet on purpose, because a page was settling, the report says that too.
See what is stopping your firm from ranking
Send us your website and your town. You get a plain-English audit of where you stand against the builders already on page one, and a quote. No pressure, no long contract.