Worked example
Worked example: a loft conversion company with one “from” price, and the four ranges that replace it
A worked example, labelled as one: no loft company client is published here yet. The company is a composite of the loft sites we audited for the loft page on this site; the plan is what we would do; the reference figure is from this site\u2019s own Search Console and the results are expectations, marked as such.
The starting point: a company doing about twenty lofts a year, a website that says \u201cloft conversions from \u00a3X\u201d and nothing about what moves the price, a gallery of finished bedrooms with no roof in any photograph, and an estimator who spends an hour a day on calls that end at the first real figure.
By Daniel Stoychev, Webso Digital · 6 October 2026
4,400
searches a month for loft conversion cost, Planner
1
\u201cfrom\u201d price on the site
4
ranges the page needs
21.4
this site\u2019s loft page position in its first five weeks, reference
What changes
From one figure to four ranges, and from a gallery to a before-and-after page
| Before | After | Why |
|---|---|---|
| \u201cLoft conversions from \u00a3X\u201d | A range for each of rooflight, dormer, hip to gable and mansard, with the three or four things that move each | The homeowner who searched \u201cloft conversion cost\u201d gets the answer, and the estimator stops taking the call that ends at the first real figure |
| Nothing about approvals | Planning usually not needed with the exceptions; building regulations always; you handle both; the completion certificate is what the buyer\u2019s solicitor asks for | The homeowner who has read the forums trusts the page that knows the rules |
| Nothing about who is responsible on site | Two sentences on the principal designer and principal contractor roles the Building Regulations have required since October 2023, and who takes them on a loft job | Most competitors have not written it; the homeowner who asks gets an answer instead of a pause |
| A gallery of finished bedrooms | Six lofts by type with the roof before and the room after, the town, the month and the weeks on site | The hip-to-gable before photograph is the one that convinces, and a bedroom without a roof could be anyone\u2019s |
| A message form | Postcode, type of house, a photograph of the roof from the street, what the room is for | A survey booked and the type known before the visit |
What the reference says about the scale
A page about one job is found first
On this site, the page about websites for loft conversion companies reached position 21.4 and earned a click in its first five weeks, ahead of every other page, because it is about one job and the search for it is specific. The company\u2019s own loft page, with four ranges and the approvals, is the same shape aimed at a far larger search, 4,400 a month for the cost alone.
What we would expect, labelled as expectation: the type-and-town searches on page one within weeks on an established site; the cost term moving over three to six months as the pairs and the reviews build; and the measure that pays, surveys booked from the form with a roof photograph attached, countable from the first week. The hour a day on the estimator\u2019s phone is the second measure, and it is measured by asking the estimator.
Your site, the same way
The free audit runs these measurements before we quote
Search Console, the coverage sweep and a page-by-page crawl are free to repeat on any builder's site. We run them before quoting, and you get the numbers whether or not you hire us.
How to read this page
- The company is a composite; no loft firm is named, described or implied.
- The duty-holder sentence is a description of the regulations, not legal advice; GOV.UK carries them.
- The reference figure is this site\u2019s own loft page in Search Console; the results are expectations, labelled as such.
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